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Higher sensitivity: Chemiluminescent and fluorescent internal control technology
  - Provides improved signal-to-noise value with almost zero background noise, since excitation step
   is unnecessary
  - Boasts of femtomolar sensitivity to enable detection of a low-level (1 copy or less per cell) gene
  expression
Superior annotation of microarray
  - Each probe constructed based on Celera Genomics data and public RefSeqs data
Lower sample amounts
  - Possible to obtain quality data even with total RNA of only 500ng